Posts tagged sugar
A Not-So-Subtle Meditation on Sugar

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As people streamed out of the Kara Walker installation “A Subtlety” on a recent Sunday afternoon to buy an ice cream cone from one of the trucks idling outside the old Domino Sugar Factory on the Williamsburg waterfront, I wondered how many thought about the jarring contradiction: paying homage to the bodily harms involved in the harsh industrial process inherent in refining sugar, then consuming the industrial concoction that is a Mister Softee-type ice cream cone.

Since so much of Ms. Walker’s work relies on the inherent contradictions that exist in contemporary American culture, especially as they relate to our brutal history, were the trucks, perhaps, even part of the exhibition? In a way, it felt like the perfect ending, punctuating her point.

In a similar vein, as (the mostly white) people posed in front of her giant sugar sphinx and took selfies with the statue behind them, something felt deeply wrong. People standing and smiling in front of this 35-foot-high and 75-foot-long sugar depiction of a black “mammy” — which renders the black female body in pure white and was made of 160,000 pounds of sugar as if it were just another New York City tourist attraction added to the sense that something about the entire experience was seriously amiss.

And this feeling was enhanced by the smell that hits you upon entering the old Domino factory. At first, it’s just overly sweet, but the sweetness quickly deteriorates into a sickly, oppressive smell, making it difficult to stay in the space for long. That, combined with the molasses-coated sculptures of black children carrying oversized baskets that were in various states of decay or destruction (some smashed into pieces on the floor), and the factory walls stained with large swaths of dark reddish-brown drippings, created an overwhelming presence to the great violence that still laces sugar production, as it has for centuries.

This very sugar refinery was long notorious for its terrible working conditions, even well into recent history. Beginning in 2000, the plant was the site of one of the longest labor strikes ever in New York City: 286 workers protested wages and working conditions for 20 months. The owners of the Domino sugar empire — the world’s largest refiner of cane sugar that imports sugar from the Dominican Republic and elsewhere — have been accused repeatedly of labor exploitation. The United States Department of Labor lists Dominican sugar as being produced by children or forced labor, bringing into focus the fact that the legacy of unfree labor, exploitation and violence is at once part of our past and our present.

Sugar has a long and sordid history. Sugar plantations in the Caribbean and southern United States were the first large-scale monocultures for producing a highly profitable product — the prototype for our current industrial agriculture system. As the author and anthropologist Sidney Mintz puts it, even before capitalism had arrived as the dominant economic structure, the early plantation systems were “agro-industrial” due to “the combination of agriculture and processing under one authority…This was because neither mill nor field could be separately (independently) productive.” Mintz adds that “the combination of field and factory, of skilled workers with unskilled, and the strictness of scheduling together gave an industrial cast to plantation enterprises.”

The sugar plantation/factory also separated production from consumption and the worker from his tools, which helps to define the lives of these mostly unfree workers between the 16th and late 19th centuries in the New World. And while slave laborers were the first to produce sugar en masse for worldwide consumption, the working class found comfort in sugar, which became less a symbol of power and more a symbol of profit as it was transformed from an upper-class luxury into a mainstay and even necessity of the working-class diet. “The introduction of foods like sucrose made it possible to raise the caloric content of the proletarian diet without increasing proportionately the quantities of meat, fish, poultry and other dairy products,” writes Mintz.

Which brings us to today, when the people suffering most from diet-related illness brought on in large part by the overconsumption of sugar are poor people of color. Corporations which provide cheap calories that fill the belly while also providing pleasure effectively profit off populations with limited means. Diabetes (almost all of which is Type 2) is 66 percent higher among Hispanic Americans and 77 percent higher among African-Americans as compared to their white peers. African-American women suffer more from the disease than any other group: One in four women older than 55 has diabetes, and African-American women have the highest rates of two of the worst complications resulting from diabetes — amputation and kidney failure.

Sugar is particularly toxic for those with diabetes, and many Americans are eating tremendous amounts of it; the most recent estimate is three pounds of sugar per week, or 156 pounds per year. At this rate of consumption, sugar does previously unimaginable things to our bodies at increasingly younger ages, prompting the name-change of adult-onset diabetes to Type 2 diabetes — one in three children born in 2000 will develop the disease, and many children in this generation will not outlive their parents.

For most Americans, sugar is close to impossible to avoid — it laces the bulk of the processed foods that we rely on for nearly every meal. And we continue to import more than 200,000 tons of sugar a year from the Dominican Republic, despite the known labor violations.

This was the very sugar that Ms. Walker used for the exhibit. Domino donated 80 tons of it (she “only” used 40), highlighting the grotesque waste of resources in which we all partake. Beyond the human rights violations are the environmentally costly processes of production itself, from the chemical fertilizers and pesticides used to grow the sugar to the pollutants spewed into the environment as it is refined.

And so Ms. Walker’s “A Subtlety,” which closed this past Sunday, connected in so many critical ways the issues of racial and sexual oppression with the industrial processes that go into much of our food supply. Indeed, we are all increasingly made of sugar, and our consumption of it makes us complicit in the violence and destruction that Ms. Walker rendered visible in her sugar sphinx — yet at the same time we are victims of this damage, borne out in our own bodies.

This also appeared in The New York Times

Breakfast is Not So Gr-r-reat When Your Only Option is Frosted Flakes

One in four children goes without breakfast each morning, according to the U.S. Department of Agriculture, a tragedy to be sure—but are Kellogg’s breakfast products the solution? Last week Kellogg announced its new project called Share Your Breakfast, part of a national advertising campaign. The project asks Americans to upload their breakfast photos to the Web site shareyourbreakfast.com, and for each breakfast photo shared, Kellogg Company will donate up to $200,000—the equivalent of one million school breakfasts to help feed children from food-insecure households. Feeding hungry children sure sounds nice, but filling hungry bellies with highly-processed junk foods is hardly the answer.

Let’s take a look at some of the products Kellogg is promoting as part of this endeavor.

Frosted Flakes—one of the products represented by Tony the Tiger at a National Breakfast Day event in New York last Tuesday—contains 11 grams of sugar per three-fourths cup serving. After the first ingredient of milled corn, the next three read: Sugar, malt flavoring, and high-fructose-corn-syrup—three forms of sugar by different names.

Nutri-Grain bars—a product promoted as healthy—contain more than 30 ingredients (minus the synthetic vitamins) and include high-fructose-corn syrup, artificial flavors, red #40, TBHQ, and host of other chemicals. Meanwhile, the front of the package reads: “More of the whole grains your body needs,” “Good source of fiber,” and “Made with real fruit.” The only “real fruit” I could find is “strawberry puree concentrate” and it’s listed after high-fructose-corn syrup and corn syrup. Each bar contains 11 grams of sugar and 3 grams of fiber.

Even Corn Flakes contain sugar, malt flavoring, and high-fructose-corn-syrup, listed as its second, third, and fourth ingredients. Kellogg is also offering promotions on Rice Krispies, Mini-Wheats, and Eggo Waffles—the waffles contain partially-hydrogenated oils in addition to high-fructose-corn syrup.

But Kellogg Company knows that people are concerned about feeding their kids sugar and chemicals for breakfast every morning, so it has dedicated whole sections of its Web site to “correcting” false nutrition information. In one section, Kellogg refers to sugar as the “misunderstood nutrient.” According to the Web site, “Sugar does not cause obesity, type 2 diabetes, heart disease or hyperactivity.” This statement flies in the face of the most recent research and a host of mainstream studies that say the exact opposite.

One of the most recent studies, reported in TIME Magazine last year, found that consuming added sugars raises the risk for heart disease by raising cholesterol and triglycerides. The American Heart Association’s (AHA) Web site states, “High intake of added sugars is implicated in numerous poor health conditions, including obesity, high blood pressure and other risk factors for heart disease and stroke.” The AHA is so concerned about the amount of added sugars in the American diet that in 2009 it established upper limits for adults (none exist yet for children, oddly enough). The AHA says that women should get no more than six teaspoons a day and men no more than nine.

Most of the Kellogg products I researched contained an average of 11 grams of sugar per serving, which is close to three teaspoons of sugar. If we assume that the average child weighs about half what the average woman weighs, then three teaspoons is the upper limit of how much a child should safely consume in one day, according to the AHA. That means the child couldn’t eat any other added sugars for the rest of the day (not likely) and that he or she could only eat the single three-fourths cup serving (also, not likely). The AHA says the average American eats an alarming 22 teaspoons of added sugar a day.

According to research by the Yale Rudd Center for Food Policy and Obesity, children will eat cereal with less sugar if the option is made available. The report found that the industry strives to reinforce the myth that children will not eat low-sugar cereals. “The industry has funded a number of studies that find that highly-sweetened cereal is good for children, especially when compared to having no breakfast at all,” the report noted.

Nutrition information based on these studies is exactly what Kellogg has laced throughout its Web site. In the section on sugar, you’ll find, “Keep in mind that a little sugar in foods can help the nutrition go down. For instance, picky kids might be more likely to eat presweetened cereal or drink chocolate milk. They’ll love the taste and you’ll love the nutrients they get from these foods.” This may well be true, but a “little sugar” is a lot different than the 11 grams found in a three-fourths cup serving of Frosted Flakes.

The Rudd Center’s 2009 report also found that some rather insidious advertising techniques appeared to be on the horizon. “What was once a simple marketing landscape—television advertising during cartoons—has morphed into a complex web of persuasive messages even adults may not perceive as marketing. Internet games and marketing through social media such as Facebook are just the beginning and do not capture digital advances that will occur in the future,” it stated. With this new Kellogg campaign it appears that day has arrived.

Make no mistake, Share Your Breakfast is an advertising campaign above all else. According to a New York Times article, the campaign is the largest integrated marketing effort, with ads in broadcast, print, digital, print, and social media. The campaign asks users to upload pictures to Twitter and Facebook, in addition to posting them on Kellogg’s Web site. And while Kellogg has agreed to donate up to $200,000 towards feeding hungry school children, this pales in comparison to the amount the company spends on advertising overall. The Times reports that Kellogg spent $464.9 million on advertising from January through September 2010 and $454 million from January 2009 through September 2009.

Meanwhile, the company is painting a rather rosy picture as to its motivations. “We find there’s a lot of people who don’t have access to breakfast,” Doug VanDeVelde, Senior Vice President for marketing and innovation at Kellogg told the Times. “We just felt like as the breakfast leader, we should do something about that.”

He’s right, Kellogg and every other food industry giant certainly should do something about the hunger problem, but they shouldn’t be filling already undernourished children with food products that are nutritionally void at best.

How about providing funds to feed kids real food for breakfast? Eggs, plain yogurt with fresh fruit, oatmeal, a fresh fruit smoothie with yogurt, milk, or nut milk, a slice of real, whole-grain bread with almond or peanut butter (skip the Skippy!). All of these breakfasts can be made in five to 10 minutes without the added sugar or hype.

Or better yet, why not apply some of that creative talent along with that large advertising budget and produce breakfasts that are nutritious enough to qualify as real foods? Then we could believe them when they say, “The best to you each morning.”